Business publishing

Angle, tone of voice, content, structure, pace, vocabulary, look and feel... all key ingredients that determine whether you engage successfully with your target audience. Balance is built on 25 years experience of getting these ingredients right.

At Balance, we're always looking for new ways of saying things. We have an aversion to clichés. They make our collective buttocks clench. 'Engaging and compelling content' is the very least you can expect from Balance. Our writers have been turning out captivating, sparkling, entertaining, authoritative, amusing, inspiring, informative content for years and they never lose the hunger for finding new ways to get their story across. If they did, we'd shoot them.

Our expertise was developed at some of the UK's most innovative consumer and trade magazines, including Smash Hits, Top Gear, Match of the Day and Restaurant. Everything we've learnt about writing for a demanding audience is applied to helping you develop a more loving relationship with your customers. And customers hate clichés too.

Balance has a track record of producing high quality magazines, books, brochures, pitch documents, reports and newsletters, providing all the editorial skills required from concept to delivery.

Our services are used by publishing companies, PR, advertising and marketing agencies, and directly by businesses and administrative organisations. Whatever the medium, content is king, and Balance is perfectly poised to deliver the content you need.

Here are a few we made earlier for some brands you might have heard of.
Click the boxes to see sample spreads.