Big ideas

It’s the thought that counts

Big ideas are what set us apart. Big ideas come from asking big questions. Who do you think you are? Why do you do it that way? What if you changed direction? How do you know? By shaking all the trees, we help you land the juiciest fruit.

Let’s talk about your big idea.

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We create the culture of irreverence that is necessary for big ideas to take life. We break the chains of habit and unfold the wings of inspiration. Here are some we unfolded earlier:

Auto Express magazine – part of the launch editorial team that set the tone for this groundbreaking car magazine. Went on to play a similar role for Top Gear.

Match of the Day magazine – asking a footballer what his favourite cheese is may be commonplace these days, but we invented it.

100-0 – a series of books, published by Random House, encapsulating life’s fiercest rivalries, starting with football teams and developing to dogs and cats.

New Music Nights – a not-for-profit platform for original live music that has been running for seven years, featuring over 100 acts and staging six summer festivals to date.


“We’ve been working with Balance for many years now and really value the expertise and efficiency that they bring to our web projects.
“We find that jobs can stall when it comes to supplying ‘real’ content. With Balance involved the transition between the ‘visual’ and ‘real’ stages of projects is seamless. Balance facilitates content creation, knowing the questions to ask and presenting our clients’ information objectively and with relevance to their audience.
“Our clients have often expressed their appreciation of Balance’s involvement too – copywriting is no longer a sticking point, they are confident that their message will be crafted into a succinct piece of copy, relevant to their brand voice and audience.”

Simon Knibbs, Owner, Knibbs branding and web design

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