Why spend money on a copywriter?
(There’s more to it than spelling and grammar)
When you engage a professional copywriter, you begin to feel the benefits long before you see anything written down. If you’re not sure what a copywriter can do for you, here are seven valuable benefits you can expect from Balance copywriting services.
1. Getting the job started
How many times have you told yourself you’d write that piece of copy about your business… and never quite got round to it? A copywriter will push you through that mental barrier and get the job started. You know, that job you’ve been putting off for the last two years!
2. Picking your brains
You know your business better than anyone but when asked about it, do you remember all the services and benefits you offer and all the interesting jobs you’ve done? By asking questions, a copywriter will pull valuable information out of your head that you had completely forgotten was in there. So when it comes to presenting your selling points, you don’t leave anything out.
3. Planning the user experience
You may be the expert on your own business but when it comes to understanding the customer experience of your business you’re probably in the worst possible position. Too close, you see. A copywriter will look at your business with an objective eye, which will help in planning the content and its structure for the best usability and relevance to customers.
4. Making it punchy
OK, so you’ve picked your own brains and written down a long list of all your selling points. In fact, it’s not so much a list as a copy of War and Peace. A copywriter will take all that valuable information and craft it into a succinct piece of copy that potential customers will want to read, rather than switching off from. They might even tell you it would work best as a video or an illustration – ideas that it’s hard to see for yourself.
5. Looking professional
I never said spelling and grammar aren’t important. The accuracy of your writing says as much about your competence and professionalism as the quality of your products and services – possibly even more, since it’s what potential customers see first. If a copywriter gives you bad spelling and grammar, give them the sack!
6. Being seen
Good writing gets noticed and that’s the general idea behind marketing. This can be through traditional channels like editorial in a trade magazine, or modern digital channels like web searches. You’ve heard of Search Engine Optimisation (SEO)? A copywriter will enhance your SEO by researching keywords and working them effectively into your online content.
7. Saving you time and money
Compare your need for copy to a leaking pipe. The longer you ignore it, the more damage it will cause. Your communications will look out of date, irrelevant, unprofessional… all of which will cost you sales. Fix it yourself and you’ll be taking up time that could be spent more profitably on some other aspect of your business. More cost. But get a professional in and they will do the job more efficiently and more effectively, helping you to start making more money sooner. For a relatively small cost you’ll be boosting the profitability of your business for a long time to come.
“We first worked with Tim during the run up to the London 2012 Olympic and Paralympic Games. Balance Media were part of our content team for various key publications and websites produced for the London 2012 Organising Committee and the Olympic Delivery Authority. Since then, we’ve worked with Balance on a number of editorial projects spanning the very different worlds of sport, technology and innovation. Whether interviewing an athlete or a CEO, or explaining a technical concept to a non-specialist audience, we can rely on Balance to interpret a brief accurately and creatively. Their copy is unfailingly well researched, engaging and always delivered ahead of deadline. We’re happy to recommend Balance to anyone seeking a copywriter with gold medal-standard credentials.”