Content strategy and copywriting
Balance Media is a marketing and editorial services company, specialising in content strategy and creation. Whether you’re a new business looking to make a mark or an established one seeking fresh impetus, we’ll work with you to create content that builds your credibility and packs a punch.
Get in touch to discuss your content needs, or keep scrolling for service details.
Add Balance to your marketing
By working with Balance, you can build your own marketing function completely tailored to your needs and budget. We can act as part of your team, giving you ready-made experience, creativity and technical expertise, delivered in an agile, responsive, cost-effective format. In a world where marketing requirements fluctuate, having Balance in your team gives you the flexibility to strike exactly where and when you need to.
Ask about our retained marketing services.
Big brand experience
“Balance Media were part of our content team for various key publications and websites produced for the London 2012 Organising Committee and the Olympic Delivery Authority. Their copy is unfailingly well researched, engaging and always delivered ahead of deadline. We’re happy to recommend Balance to anyone seeking a copywriter with gold medal-standard credentials.”
Andrew Shields, Head of Editorial Services, Seven46
New brand experience
Balance is founded on a history of pursuing ideas and breaking new ground. Launches we have been involved in include several national consumer magazines, one of the first ever crowdfunding initiatives, a not-for-profit live music platform and a book series. We’re not afraid of going where no-one has gone before.
Copywriting isn’t just the craft of writing with accurate spelling and grammar. It’s about ideas, research and finding the words to encapsulate often complex messages in succinct and simple sentences. Our copywriting expertise has been used by all the big brands above and continues to help smaller brands punch above their weight.
Content is the added value you give your customers in the form of thought leadership articles, explainer blogs, news items, case studies etc. It shows that you know your stuff and helps them to know theirs. If you laid all the content Balance has produced end to end, it would stretch from Redhill to Reykjavik, via the M25.
If you’re a publisher looking for an author or packager with experience in sports books, humour books, self-help books, nostalgia books or other books that give us the excuse to repeat the word ‘books’, hit the red button for the Balance portfolio. If you’re an individual or business with a book idea but no idea how to make it happen, call us.
We don’t write Hollywood blockbusters but we do write pithy scripts for short videos, such as explainer videos, instructional videos and promo videos for social media. We work with videographers and producers to bring our scripts to life, delivering the complete package from concept to award.
Planning is the key to effective content. Whether it’s your website, a marketing campaign, a book or your entire content strategy, thinking it through in advance leads to more coherent ideas and greater efficiency, which in turn saves cost and time and yields much better results. We plan content every day, from blogs to books, and can help you get your content planning down.
Word of the Week – a Balance book
Sassier than Susie Dent, quirkier than QI, more devilish than Dan Snow, Word of the Week is a gallant foray into the labyrinthine passages of the English language. On the face of it, it’s a weekly column about words, but read beyond the first word and you’ll discover a thrilling assemblage of etymology, trivia, nostalgia, anecdote and historical stuff. Featuring words like Random, Derrick, Trump, So and Pants, Word of the Week is unlike any other study of the English language ever published.
In a good way.