Content strategy and copywriting
If you’re looking for copywriting, content writing, book writing, speechwriting, script writing, or anything else, in fact, that involves writing, you’ve come to the right* place. Balance helps all sorts of organisations plan, produce, design and distribute content in order to inform, entertain, engage and drive customer traffic.
Get in touch to discuss your content needs, or keep scrolling for service details.
*Rule 1. Avoid obvious puns.
Balance Media were part of our content team for various key publications and websites produced for the London 2012 Organising Committee and the Olympic Delivery Authority. Their copy is unfailingly well researched, engaging and always delivered ahead of deadline. We’re happy to recommend Balance to anyone seeking a copywriter with gold medal-standard credentials.”
Andrew Shields, Head of Editorial Services, Seven46
What do BBC Worldwide, London 2012, Raffles Hotels and the DCMS have in common? Answer: They’ve all used Balance copywriting. Not to be confused with copyrighting, which is the legal business of stopping other people nicking* your ideas, copywriting is the art of showing that you’ve had an idea in the first place. It is writing for impact.
*Rule 2. Plain English is more punchy.
Content is the added value you give your customers in the form of thought leadership articles, explainer blogs, news items, case studies etc. It shows that you know your stuff and helps them to know theirs. If you laid all the content Balance has produced end to end, it would stretch from Redhill to Reykjavik*, via the M25.
*Rule 3. Always make sure you can substantiate your ‘facts’.
If you’re a publisher looking for an author or packager with experience in sports books, humour books, self-help books, nostalgia books or other books that give us the excuse to repeat the word ‘books’, hit the red button for the Balance portfolio. If you’re an individual or business with a book idea but no idea how to make it happen, call us*.
*Rule 4. Make it easy for the reader.
A good speech stays in the memory forever. So does a bad one*. Balance can help you stay on the right side of history by crafting a speech that is sincere, compelling, captivating and authentically you. We can coach you through the delivery too.
*Rule 5. Never leave a speech to chance.
We don’t write Hollywood blockbusters but we do write pithy scripts for short videos, such as explainer videos, instructional videos and promo videos for social media. We work with videographers and producers to bring our scripts to life, delivering the complete package from concept to award.
*Rule 6. Three minutes is a long time in promo flicks.
Planning* is the key to effective content. Whether it’s your website, a marketing campaign, a book or your entire content strategy, thinking it through in advance leads to more coherent ideas and greater efficiency, which in turn saves cost and time and yields much better results. We plan content every day, from blogs to books, and can help you get your content planning down.
*Rule 7. The pen is more creative than the keyboard.
Word of the Week – a Balance book
Sassier than Susie Dent, quirkier than QI, more devilish than Dan Snow, Word of the Week is a gallant foray into the labyrinthine passages of the English language. On the face of it, it’s a weekly column about words, but read beyond the first word and you’ll discover a thrilling assemblage of etymology, trivia, nostalgia, anecdote and historical stuff. Featuring words like Random, Derrick, Trump, So and Pants, Word of the Week is unlike any other study of the English language ever published.
In a good way.