What’s the big idea?

Balance provides the words; words provide the balance

Back in 1985 I was a timid young temp, trying to get into the music business. Instead of becoming the next Joe Strummer, I landed a job on a music magazine called One Two Testing. I turned up on day one to be told I’d be interviewing Doctor & the Medics on day two. Remember them? Spirit in the Sky? I didn’t sleep. But I woke up on day three a journalist. (Cheers, Chris).

Since then, writing has taken me into cars, football, food, travel and the multifarious ways in which people bring ingenuity to the world. I worked on the launch of Auto Express and Top Gear, launched Match of the Day magazine as Editor, became Managing Editor of Restaurant magazine and Editor of customer magazines for global luxury brands like Raffles Hotels, Steinway & Sons and Berry Bros. & Rudd.

For the last 20 years I’ve written marketing copy and non-fiction books. The latter business barely changes; the former has changed immensely – but certain principles remain unshaken: principles like The Big Idea.

I launched Balance to provide that precious resource that underpins all marketing: ideas. Ideas tempered in the furnace of consumer journalism. Ideas expressed in words. American marketing guru George Lois said ‘Always start with the words.’ He was absolutely right, of course. It doesn’t matter what your business is, it will always benefit from a Big Idea expressed in words. Settle for nothing less.

In order to have inspirational output there has to be inspirational input. My input comes from the stage, the terrace, the saddle, the stove, the sky and the occasional glass or two. If this sounds like the kind of person you want having ideas on your behalf, please get in touch. I’d love to talk to you.

Tim Glynne-Jones
Founder, Balance Media

Enquire about Balance Copywriting Services.
07786 512338

Testimonial

“We first worked with Tim during the run up to the London 2012 Olympic and Paralympic Games. Balance Media were part of our content team for various key publications and websites produced for the London 2012 Organising Committee and the Olympic Delivery Authority. Since then, we’ve worked with Balance on a number of editorial projects spanning the very different worlds of sport, technology and innovation. Whether interviewing an athlete or a CEO, or explaining a technical concept to a non-specialist audience, we can rely on Balance to interpret a brief accurately and creatively. Their copy is unfailingly well researched, engaging and always delivered ahead of deadline. We’re happy to recommend Balance to anyone seeking a copywriter with gold medal-standard credentials.”

Andrew Shields, Head of Editorial Services, Seven46
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