You gotta give the people something good to read
Coming up with the content to keep a marketing campaign moving is a time-consuming challenge that has unsaddled many a business.
By outsourcing your content to Balance, you can rest assured that your marketing channels will be regularly refreshed with creative, effective content while you concentrate on running your business. Our content service is built on decades of editorial experience: planning, researching, creating and measuring content that works with specific audiences.
What makes effective content marketing?
How many blogs or social media sites have you come across that clearly started out with good intentions but haven’t seen a new post since the days when Brexit wasn’t even a word? It’s not a good look.
A content marketing campaign can backfire if, like most businesses, you lack the resources to sustain it. So before you start, make sure you know the scale of your endeavour and have the resources to deliver it.
“I thought you might like to see the magazine with the article you recently wrote for us. We were thrilled to make the front cover! Massive thanks for your work on this. Everyone here is really delighted with this feature.”