High quality customer magazine for legendary hotel brand


Raffles Hotels’ Fables magazine was published for customers around the world during a period of rapid growth for the brand. In addition to the original Raffles Hotel in Singapore, famous for the Singapore Sling, Raffles built up its portfolio with a string of luxury hotels in Europe, the Middle East, Africa and Asia, and wanted a customer magazine to reflect its luxury brand values.

We produced two editions of Fables per year for four years, planning content, commissioning writers, sourcing photography and liaising with Raffles Hotels around the world. The output was consistently high-quality editorial content that reflected the brand values and attracted high-value advertising.

The magazine was placed in all the group’s hotels and distributed to Raffles’ high nett worth customers.

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