(There’s more to it than spelling and grammar) When you engage the services of a copywriter, you begin to feel the benefits long before you see anything written down.
Contrary to the rumours, I’m not really interested in frocks. Women’s fashion is baffling enough without trying to understand the difference between a frock and a dress – if indeed [...]
This bloke came up to me the other day and he said, a little smugly, “I’ve just finished reading the dictionary… ” “Wow!” I said. “Did you learn anything [...]
If you’ve received marketing advice recently or you’ve done your own research, you’ll have noticed the word ‘content’ cropping up with tedious regularity. Content this, content that… Never mind [...]
