Customer magazine for consumer brand
Flora pro.activ is a Unilever brand of spread formulated to help control cholesterol. You have to be careful how you say that – this is one of those fields that is highly legislated. You can’t claim that something you put on your crumpet is going to save your life.
So editing a magazine for pro.activ customers was a balancing act between product promotion and product understatement. The magazine helped to raise awareness of heart health and there are undoubtedly people alive today who may not be had they not received their complimentary copy of Vitality magazine.
If you want to engage your customers with some sensitive messaging, give us a call.